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Marketing
Many small presses lack a coherent marketing strategy. The experts at Small Press World can identify your market and help you hone in on your future buyers/readers. We offer strategies for book launches, and ways to revive flagging sales.
We analyze your product and market to determine the best way to reach your potential customers. We consider and prioritize available marketing methods according to what is likely to work best for your product your budget. We help you understand how you can get the most out of:
- Traditional book marketing, such as reviews, bookseller previews and author tours;
- Traditional advertising, such as flyers, print or web ads;
- Traditional Web sites; and
- Non-traditional approaches using Web 2.0
We'll help you plan and execute the optimal marketing strategy for your product. Please contact us for a consultation.
New Book Launch
For a new title, we suggest hiring us during the four months prior to publication AND the four months immediately after publication to get the book well started. Please contact us for more information. |